My slogan for my project is, “Your lips are amazing.” The concept of the company is that “EOS fits a woman's sense of style and also lets her have fun in the process of getting more beautiful.” Even while being in the dry heat the woman is still having fun with her male companion and feels beautiful with her incredibly smooth lips. The point of the slogan is to get across the long lasting moisture, added shea butter and the vitamin E that are all benefits of the EOS lip balm. It is unique because despite being in strenuous heat, the male model and the female model had an amazing time due to the moisture of her lips.
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