The product that I am going to do an ad campaign for is the EOS (Evolution of Smooth) Lip Balm. EOS lip balm is 95% organic and 100% natural. It also has long lasting moisture with shea butter and vitamin E. The advertisement will take place in a desert setting with both a male and female model. The male will be lying across the cracked desert ground and the woman will be sitting up in front of him. Their skin is dry and cracked from the lack of moisture, but the woman has soft and smooth lips from her EOS lip balm. She has a smile on her face as the man is looking up at her; the caption on the bottom will say, “Your lips are amazing.” The concept of the company is that “eos fits a woman's sense of style and also lets her have fun in the process of getting more beautiful.” Even while being in the dry heat the woman is still having fun with her male companion and feels beautiful with her incredibly smooth lips.
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