If I were to do a commercial, the first scene that you would see is the woman waking up in this dry basin next to her male companion. She then sits up, and he says, “Your lips are amazing.” Then the woman turns to the camera and has a smile on her face as she is holding her EOS lip balm. It is unique because despite being in strenuous heat, the male model and the female model had an amazing time due to the moisture of her lips. Their skin is dry and cracked from the lack of moisture, but the woman has soft and smooth lips from her EOS lip balm. Even while being in the dry heat the woman is still having fun with her male companion and feels beautiful with her incredibly smooth lips.
“People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely.” Advertising by Design pg. 32
“Meaning depends on context; by changing the context, you can imagine a different meaning.” Advertising by Design pg. 35
“You can use reversal to reframe a problem to stimulate ideas or to see it from a different viewpoint, or reversal may help you to see different ways to define the problem.” Advertising by Design pg. 36
“Conventionally, a storyboard is used to plot out the key scenes intended to be filmed for a motion picture, television program, animation, or commercial.” Advertising by Design pg. 41
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