Tuesday, January 18, 2011

EOC Week 2 Ethics in Advertising


When it comes to advertising being unethical is not at all uncommon. A lot of fashion ads are extremely unethical and have caused outrage amongst many people; for example Dolce & Gabanna and Sisely. The first advertisement that I found to not only be unethical, but also blasphemous. It’s a nun with a mostly naked priest in a provocative position. The caption in this one says, “Submit to temptation.” So you would think that it would be advertising condoms, or some sort of sexual toy but it’s not. What they are advertising is ice cream. Of all the things they could have done to advertise this ice cream, they chose a nun and a priest about to have sex. That better be some damn good ice cream.



Of course American Apparel has an unethical ad. When do they not? This one though is pretty extreme. It has the different screen shots of the girl making facial expressions that give you a pretty good idea of what it is she’s doing with these socks. On top of that, the headline is, “Safe to say she loves her socks.” American Apparel is always going to be raunchy, but this pornographic approach is just taking things a little too far.
The next ad is for PETA. I understand what the statement being made was, but I still feel like it’s a little extreme even for PETA. Sure it’s different from their normal celebrity endorsed advertisements, but having naked and dead people saran wrap marked HUMAN MEAT, is just pushing it. Yeah we get it, killing animals is bad but this was pretty over the top. I feel like they have taken it too far and that this advertisement was more of a protest, instead of an actual advertisement.  There are plenty more unethical or questionable advertisements but these are just a few that I found to be more interesting then others.

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