The Volkswagon ad for their Beetle titled “Lemon” was a sensation in America. The Wolfsburg inspectors were explaining how they rejected the entire car because of one blemished chrome strip on the dash. So they decided to poke fun at their own produce in their advertisement. It was the baby boomers who fell in love with the ad campaign because not only was it poking fun at them, but it was actually a really good and cheap car. It wasn’t like they were paying much attention to the minor detail that the inspectors were dwelling on; during the 1960’s the baby boomers were young adults and were decorating the car with peace signs and flowers.
The car was easily fixable, and which was why it would continue to be so popular. Despite the fact that it had one blemished chrome strip on the dash, sales increase because it was cheap to buy and to run. Usually when you see something being labeled a “Lemon,” you would turn the other way. Once you would read the text underneath you would then realize that it would worth your while. It was more of a contradictory advertisement, instead of one saying “HEY OUR CAR IS AWESOME AND CHEAP, COME BUY IT!” I feel like if it would have been the typical ad instead of what it was, it wouldn’t have been as successful. Volkswagen did such an amazing job at this ad, that it became memorable and has been talked about for years after; until today since we are talking about it and blogging about it in class today. This ad was such a sensation in America, that it really didn’t dwindle down until Toyota and Datsun came out with their small cars later in the 1960s. It wasn’t until then that the Beetle looked like something of the past.
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