EOC: Week 10: What Channels are you going to do to get your product noticed?

There will be different channels of advertising that I am going to do in order for my product to get noticed. One of the main forms of advertising that I am going to utilize is magazine advertisements. It will be one of the most effective ways for my product to get noticed. My target market is going to be reading the latest trends in magazines and they will see the EOS advertisement right there next to it.

Another form of advertisement that I will be using is through website banners.  The advertisement will either be a header or on the side and it will show the model with the lip balm and the smirk on her face just like in the print advertisement. It will say EOS on the bottom, but it won’t say what exactly it is. I want the advertisement to be alluring to the customer and want to draw them in.

Commercials could be a possible way for me to reach my target market. It hasn’t been done yet with the product, so it will have to be something creative and fresh to the consumer but also for the company as well.

Week 9 EOC : For those who think young

The obsession with being young has been around for as long as I can remember. Some people feel like the need to feel and look young is just a fad. It hasn’t gone away yet has it? No, I didn’t think so. Our culture is obsessed with staying younger because it gives them the feeling of being more energetic and clear-minded. Given, some people go to the extreme for a youthful look, i.e. Mickey Rourke and Charo. According to an article in CBS News, “It is a common sentiment in a society where many of us strive to look and feel decades younger - to prove to ourselves and the world that we are healthier and more vital than our parents were at our age. We've all heard it: 60 is the new 50, the new 40 and so on.”

They did an interview on Dr. Jeffry Life, the old guy who is 69 with a 30 year old body, who is based here in Las Vegas. He was introduced to the Cenegenics Medical Institute, a Las Vegas-based clinic that specializes in "age management," a growing field in a society obsessed with staying young. Before he began the workout regimen, he was frustrated with his body. Once he began the workout he said not only did his body change but so did his life. This is typical amongst the baby boomers. They are on the verge of retirement and are ready to do something for themselves. Their whole life has been based around hard work, which could take a toll on one’s body.

If I am unhappy with the way I look, of course I would do what I can to stay young. It doesn’t necessarily have to be extreme face lifts, ass tucks, and brow lifts but it could be something that would just make me happy. Most people would like to feel forever young because it’s all about nostalgia. It’s all about letting the good times roll.

Week 8 - Fonts and Slogans

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

Your lips are amazing.

The Pitch

The product that I am going to do an ad campaign for is the EOS (Evolution of Smooth) Lip Balm. EOS lip balm is 95% organic and 100% natural. It also has long lasting moisture with shea butter and vitamin E. The advertisement will take place in a desert setting with both a male and female model. The male will be lying across the cracked desert ground and the woman will be sitting up in front of him. Their skin is dry and cracked from the lack of moisture, but the woman has soft and smooth lips from her EOS lip balm. She has a smile on her face as the man is looking up at her; the caption on the bottom will say, “Your lips are amazing.” The concept of the company is that “eos fits a woman's sense of style and also lets her have fun in the process of getting more beautiful.” Even while being in the dry heat the woman is still having fun with her male companion and feels beautiful with her incredibly smooth lips. 

EOC Week 5 Superbowl Ads Best & Worst

One of the worst commercials that I saw during the Super bowl this year was the HomeAway.com commercial. It was so terrible because it touched on different hotel issues but ran borderline inappropriate. Baby being flung against the wall? Uh hello, child abuse? It just made me realize that I will not be using the site for finding a place to stay during vacation. I guess it would be hard to follow up to last year’s commercial with Chevy Chase as his infamous character, Clark Griswold. That is what I noticed a lot this year for the commercials, it was a sequel to last years but it flopped instead of flipped.

The Volkswagen commercial with the little kid as Darth Vader was extremely adorable! You could only imagine how much George Lucas was banking off of this. I think it was a good way to promote the new car that they have because it not only reached the leisure consumers, but also the consumers who buy for their family. Not only can this new innovative car be luxurious, but it could also be a family car. It’s like a whole new spin on the family wagon is what I got out of it. The commercials this year were not as good as last year, which is not really a surprise to me. Of course we saw sequels of last year’s commercials, because they did such an amazing job but following it up isn’t always the easiest thing to pull off. Hopefully next year these companies figure something out, or they are blowing a boat load of cash on 30 seconds that will probably not lead to any profit gain.

There were a lot more commercials that were good and extremely bad, but Volkswagen and the HomeAway.com commercials were the two that stood out the most to me.

Week 4 EOC : Bob Isherwood

Bob Isherwood is the former Worldwide Director of Saatchi & Saatchi. He was responsible for the communications ideas that were created for some of the world’s major corporations. He pushed the idea that Saatchi & Saatchi is an ideas agency, rather than being an ad agency. He is regularly invited to deliver keynote speeches and to contribute to books and articles. He is the co-author of the book “World Changing Ideas.”  While working at Saatchi & Saatchi, Bob Isherwood won almost 8.000 significant creative awards. Right now, he is also teaching a course entitled “Creative Advertising” at Vanderbilt University. He was the Global Creative Director that was responsible for the launch and mass marketing of Toyota’s Prius.

The Prius commercial was sensational and so creative. In one of my other classes we watched the making of the commercial. It was so immensely creative, that it sucked you into the commercial. Initially watching it, I was a little creeped out by the children being flowers and clouds, but after watching what went into the process of making the commercial, it helped me better understand the concept and appreciate it. Bob Isherwood’s work has been documented in books which are endorsed by the advertising industry’s most prestigious national and international award shows. 

 

“He pushed the idea that Saatchi & Saatchi is an ideas agency, not an ad agency.”

 

"Now I've reached a point where I feel a need to reinvent myself." Just by reading how well respected he is by his fellow colleagues, it makes me appreciate his work so much more."

"If you want to be the best in the world, you need to surround yourselves with those who already are".