EOC Week 3 Tobacco Ad

The tobacco advertisement that I found was a vintage ad for Philip Morris cigarettes. Just by looking at the picture you can already tell that it is being aimed towards the young and the beautiful. Which is exactly what they also mention in the caption right underneath. “Follow Young Americas Lead.” The settings and conditions are the details they give you about the delicate flavor. Then it mentions that those are the reasons why they have “so many friends among younger smokers- with their fresher, unspoiled tastes.” The people are the young, trendy people who smoke to look good. The point of view around this experience is that since the younger generations of this time are so hip, the rest of America needs to follow in their footsteps. The goal is to get the rest of America to smoke Philip Morris cigarettes. They are assuming that everyone wants to feel and look young again, so they have the perception that with this advertisement everyone is going to go out and buy these cigarettes. The conflicts are that smoking doesn’t make you feel or look any younger or cooler. The outcomes are that the company hasn’t faltered at all with the advertisements because they are still a large corporation to this day.

I will admit that this particular advertisement is gorgeous. It has great color and the caption underneath is pretty catchy. It feels like they are trying to sell you more than just their cigarettes. They are trying to sell you an entirely new lifestyle. It’s like they are saying, “BUY OUR CIGARETTES AND YOU TOO COULD BE YOUNG AND FABULOUS LIKE THIS WOMAN HERE.” If I was alive in this time and I didn’t smoke, this advertisement would probably convince me that I should probably start. The rest of the advertisements that they put out at this time are equally beautiful, so with their consistency of their ads were probably a huge factor in their success.

EOC Week 2 Ethics in Advertising

When it comes to advertising being unethical is not at all uncommon. A lot of fashion ads are extremely unethical and have caused outrage amongst many people; for example Dolce & Gabanna and Sisely. The first advertisement that I found to not only be unethical, but also blasphemous. It’s a nun with a mostly naked priest in a provocative position. The caption in this one says, “Submit to temptation.” So you would think that it would be advertising condoms, or some sort of sexual toy but it’s not. What they are advertising is ice cream. Of all the things they could have done to advertise this ice cream, they chose a nun and a priest about to have sex. That better be some damn good ice cream.

Of course American Apparel has an unethical ad. When do they not? This one though is pretty extreme. It has the different screen shots of the girl making facial expressions that give you a pretty good idea of what it is she’s doing with these socks. On top of that, the headline is, “Safe to say she loves her socks.” American Apparel is always going to be raunchy, but this pornographic approach is just taking things a little too far.

The next ad is for PETA. I understand what the statement being made was, but I still feel like it’s a little extreme even for PETA. Sure it’s different from their normal celebrity endorsed advertisements, but having naked and dead people saran wrap marked HUMAN MEAT, is just pushing it. Yeah we get it, killing animals is bad but this was pretty over the top. I feel like they have taken it too far and that this advertisement was more of a protest, instead of an actual advertisement.  There are plenty more unethical or questionable advertisements but these are just a few that I found to be more interesting then others.

BOC Week 2 My Voice

My name is Nicolle Chan; I am originally from Southern California where I lived for 16 years until I moved to Las Vegas. I am an event coordinator. I have a range of experience in planning for weddings, bridal showers, birthday parties, and even fashion shows. I was the assistant director for a balloon couture fashion show last summer and most recently I was the stage manager and model coordinator for a student fashion show held at The Art Institute of Las Vegas. All of these past experiences have prepared me for future events that I will plan to the fullest and I simply cannot wait for them to arrive on my lap. I have learned and grown from the fact that planning and creating an event is not an overnight assignment that can be fulfilled with alcohol and party streamers. It is hard work that should not be taken lightly, and I am ready for what the world has in store for me. Planning, directing, styling, creating, from the outside in it seems like my life is a whirlwind; when really my life is one big party and everyone is the guest of honor.

Week 1 EOC Volkswagen Lemon

The Volkswagon ad for their Beetle titled “Lemon” was a sensation in America.  The Wolfsburg inspectors were explaining how they rejected the entire car because of one blemished chrome strip on the dash. So they decided to poke fun at their own produce in their advertisement. It was the baby boomers who fell in love with the ad campaign because not only was it poking fun at them, but it was actually a really good and cheap car. It wasn’t like they were paying much attention to the minor detail that the inspectors were dwelling on; during the 1960’s the baby boomers were young adults and were decorating the car with peace signs and flowers. 

The car was easily fixable, and which was why it would continue to be so popular. Despite the fact that it had one blemished chrome strip on the dash, sales increase because it was cheap to buy and to run. Usually when you see something being labeled a “Lemon,” you would turn the other way. Once you would read the text underneath you would then realize that it would worth your while. It was more of a contradictory advertisement, instead of one saying “HEY OUR CAR IS AWESOME AND CHEAP, COME BUY IT!” I feel like if it would have been the typical ad instead of what it was, it wouldn’t have been as successful. Volkswagen did such an amazing job at this ad, that it became memorable and has been talked about for years after; until today since we are talking about it and blogging about it in class today. This ad was such a sensation in America, that it really didn’t dwindle down until Toyota and Datsun came out with their small cars later in the 1960s. It wasn’t until then that the Beetle looked like something of the past.